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Digital Marketing 360

"Digital Marketing 360" is a comprehensive approach to digital marketing that encompasses various strategies and channels to create a cohesive and integrated marketing campaign. The "360" aspect implies a full-circle approach, covering all angles of digital marketing to ensure maximum reach, engagement, and effectiveness. Here's an overview of what Digital Marketing 360 typically includes:

  • SEO (On-Page, Off-Page, Local) - Ensuring that the company's website is user-friendly, mobile-responsive, and optimized for search engines (SEO) to attract organic traffic.
  • Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.
  • SEM - Search Engine Marketing, Using paid advertising campaigns, such as Google Ads or Bing Ads, to appear at the top of search engine results pages (SERPs) and drive traffic to the website.

SEO Strategy

  • SMM - Social Media Marketing, Leveraging social media platforms (such as Facebook, Instagram, Twitter, LinkedIn) to build brand awareness, engage with customers, and drive traffic to the website.
  • EMail Marketing - Sending targeted and personalized emails to nurture leads, promote products or services, and maintain customer relationships.
  • Pay-Per-Click (PPC) Advertising: Running targeted ad campaigns on platforms like Google Ads or social media platforms to drive traffic and conversions.
  • Influencer Marketing - Collaborating with influencers or industry experts to promote products or services and reach a wider audience.
  • WhatsApp Marketing - WhatsApp marketing refers to the use of the WhatsApp messaging platform as a marketing channel to reach and engage with customers. WhatsApp, with its massive user base and high engagement rates, offers businesses an opportunity to connect with their audience in a more direct and personal way.
  • Marketing Automation: Implementing tools and software to automate repetitive marketing tasks, streamline workflows, and improve efficiency.
  • ORM
  • 3rd Party Apps
  • Commercial Screens

By integrating these components into a cohesive strategy, Digital Marketing 360 aims to maximize the reach, engagement, and effectiveness of a company's online marketing efforts across multiple channels and touchpoints.